Wrote a blog post for Nordstrom’s The Thread, introducing customers to a new price-conscious denim line. The post was later quoted in a Wall Street Journal article, “Nordstrom’s Early Caution, Price Mix Paying Off”:

Nordstrom also has been working with suppliers to retool its merchandise mix for leaner times …. It introduced an under-$100 brand of jeans called Easy Money, billed on its Web site as a label that “favors your financial assets while enhancing your personal ones.”